Partnering with Artistic Entertainment Services, the masterpiece will be constructed using hundreds of thousands of florals and natural materials in its design.Įmbodying the Rose Parade's theme of 'Dream. Palm trees, 'gram-worthy' snacks, and iconic road signs-Route 66 and Pacific Coast Highway's Route 1 among them-round out the scene. Combining a classic California road trip and beach party, the float features a custom-painted convertible that's cruisin' to the upbeat tunes pulsing from a boom box, with surfboards in tow. The brand's float, California Cruisin,' shares Wetzel's fun, light-hearted spirit and cool, SoCal vibes that inspire its fresh take on soft pretzels. Through its debut, the hometown brand will celebrate its rich heritage while joining a century-old New Year's Day tradition cherished by millions of families worldwide. Frozen Granita, a frozen version of the Italian dessert.Pasadena-based brand Wetzel's Pretzels (Wetzel's) announced today that it'll be cruisin' into 2022 with its inaugural float entry in the upcoming Rose Parade ®.Frozen Lemonade, sold in a variety of flavors.The current lineup of condiments include cheese, jalapeño cheese, pizza sauce, caramel, sweet glaze and cream cheese. They also sell bite-sized pretzels called Wetzel Bitz that come with either butter and salt or cinnamon and sugar.ĭips for the pretzels and Wetzel dogs are also sold. They also have a dog bites and cheesy dog bites. They also have other pretzel items such as the Wetzel Dog, which is a pretzel wrapped around an all-beef hot dog, with or without cheese. They come in several different flavors such as Wetzel's Original (buttered or non-buttered), cinnamon sugar, almond crunch, cinnamon glaze, jalapeño, garlic, and pepperoni. The majority of Wetzel's Pretzel's menu consists of its namesake, pretzels. In September of 2021, the company franchised and opened up their first stand-alone Wetzel’s Pretzels located in the heart of Downtown Tempe, Arizona in front of the Arizona State University Tempe Campus. These were discontinued when the film exhibitor was sold to Cineplex Galaxy in 2005.

Īt one point, the Famous Players theatre chain in Canada served Wetzel's Pretzels. Its stores are located in shopping malls, outlet centers, theme parks, select discount retail stores, train stations, and airports. Locations Ī Wetzel's Pretzels location at Tysons Corner Mall, Tysons Corner, Virginia.Īs of 2019, Wetzel's Pretzels has over 350 locations in 28 states and six countries. after holding the majority stake for 9 years. In October 2016, Levine Leichtman Capital Partners sold majority stake to Dallas-based private equity firm CenterOak Partners LLC. Phelps still owns a 20% share, while Wetzel holds a smaller stake. bought a majority stake in the company in 2007 for an undisclosed amount. Los Angeles private equity firm Levine Leichtman Capital Partners Inc. Phelps will remain a large investor of the company.

In 2019, Bill Phelps, co-founder of Wetzel's Pretzels, stepped down as CEO after 25 years and the role will be assumed by Jennifer Schuler. In 1996, Wetzel's began franchising their brand, and now has a co-branding relationship with Cold Stone Creamery, Juice It Up!, Swensen's and more. The chain was founded in 1994 at the South Bay Galleria in Redondo Beach, California in 1994 by Rick Wetzel and Bill Phelps.

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